Get ready to be transported back to the 80s with this electro-pop / indietronica smash hit!
Born in the Bronx and raised in New York City, Jonas Young-Borra (AKA Young-Borra) is today’s answer to yesterday’s pop-star. He believes in quality over quantity in a world that is flooded with the latter. He listens more than he speaks and speaks more when he needs to. He is well-informed and he is a much-needed character in a character business.
His new single, “U Get What U Pay 4” is an anthemic 80s-esque tune that features uplifting instrumentation highlighted by infectious sing-a-long vocals, groovy up-tempo rhythm, and dangerously energetic synth melodies. The song is also highlighted by an explosive guitar solo in the second half recorded by the legendary New York-based guitarist Paul Pesco.
Recently doubling down on his artist career, Borra draws from his previous work experience as an event curator, DJ, doorman and promoter in some of New York’s best clubs. Many of these experiences influence the context of his music and lyrical input; nightlife, heartbreak, striving for love and success, relationships, sex, parties, breakups, makeups and living under the bright lights of the big city.
Now, after several years of creating, producing and fine-tuning his sound, Young-Borra is releasing his original material; ushering in a new wave of music to accompany the start of the new decade.
The first time I heard this song, I was immediately enthralled by the synth and the build-up in the instrumental towards the opening lines. Once the vocals hit, it feels imminent that I’m gonna have this song on repeat. Then, the chorus hits, and I can feel the music in my bones.
Not only are the lyrics easy to sing along with, but the vocal melodies combined with the instrumental make this song so catchy. His vocal nuances and vocal stacking are so pleasing to the ears.
Throughout the verses and pre-chorus, there’s high cuts in the instrumental that make us feel like we’re riding this retro, 80s-esque wave.
The bridge has a wonderful guitar solo that really takes us there. We’re then blessed with the addictive chorus again before the song fades out.
From start to finish, this song takes us on a journey, and keeps us wanting to come back for more! Be sure to stream “U Get What U Pay 4” by Young-Borra on all platforms now and follow them on their socials below!
Written By: Bryce Quartz