GFM Inspires Hope and Reframes Perceptions

Gold, Frankincense, and Myrrh seem like they bursted into the rock scene out of nowhere. One moment they were a local band in Jacksonville, Florida and now they are the handpicked opening act on tour with Chris Jericho’s band FOZZY.

There’s a multitude of reasons why they stand out amongst the rest – their jaw-dropping musicianship and stage presence, vibrant personalities, matching cheerleading stage outfits, their dedication to throwing cupcakes on stage, the eye-catching makeup, and their wildly popular social media presence.

Put all of that aside, and the most noteworthy characteristic on their latest track “Framing My Perception” (the title track from their upcoming EP) is their uplifting message.

“With this video, We wanted to portray the raw, honest truth of addiction. It’s not so much about the battle with the substance itself, but it’s about a persons past and the pain that comes along with it. In the darkest moments, sometimes it seems like the best option to drown out the pain and the memories. However, that will only hurt more in the long run. There is hope, and your life is worth living to the fullest!”

Gold, frankincense, and myrrh

The video coincides with the song’s theme and will leave listeners feeling invincible.

This is GFM’s first release since they signed to Rockfest Records and the full EP is set to release on April 27th.

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